What are UI principles designed to inform?

UI principles are fundamentally crafted to enhance the design and functionality of user interfaces. They serve as guidelines that help designers create interfaces that are not only aesthetically pleasing but also intuitive and user-friendly. These principles focus on various aspects such as layout, color, typography, and interaction, ensuring that users can navigate and interact with the interface effectively.

By adhering to UI principles, designers can address user needs and preferences, leading to a more seamless user experience. This involves understanding how users interact with technology and structuring the interface in a way that minimizes confusion or frustration. The ultimate goal is to create an interface that feels natural and is easy to use, thereby maximizing user satisfaction and engagement.

In contrast, while marketing strategies may consider user experience for promotional purposes, they are not the main focus of UI principles. Software coding practices relate to the implementation of designs rather than the design itself. Similarly, market research techniques are about understanding what users want but do not directly inform the design and functionality aspects of an interface. Thus, focusing on the design and functionality of user interfaces captures the essence of what UI principles aim to achieve.