What aspect does flow mapping primarily address in design?

Flow mapping primarily addresses user interactions and pathways within a design. This technique visualizes the various paths that a user might take while navigating through an interface or workflow, allowing designers to understand how users interact with the system. By mapping out these flows, designers can identify potential points of confusion, optimize the user experience, and ensure that the most efficient routes to desired actions are clear and accessible.

Focusing on user interactions and pathways helps create more intuitive designs, which are essential for enhancing usability and meeting user needs. This approach enables designers to anticipate user behavior and streamline navigation, making it easier for users to accomplish their goals within the product or service.

While design trends and styles, technical specifications, and marketing strategies are important considerations within the broader context of design, flow mapping specifically hones in on how users engage with an interface, making it a critical tool for enhancing user experience.