What does information architecture focus on?

Information architecture primarily focuses on the structural design of shared information environments, which includes how information is organized, structured, and navigated. It provides a framework that helps users find and manage information effectively.

The essence of information architecture lies in creating a clear and logical structure, which involves understanding user needs and behaviors to facilitate intuitive navigation. This enables users to locate the information they seek easily, enhancing their overall experience. By organizing content in a way that makes sense to users, information architecture ensures that the flow of information is coherent, making it essential in both UI and UX design.

Other options such as the layout of visual elements refer more to visual design and aesthetics rather than the underlying structure of information. Marketing strategies are focused on promoting a product rather than how information is organized within it. Coding standards, on the other hand, relate to technical implementation and do not encompass the conceptual organization of information that is the primary concern of information architecture.