What does 'methodology' refer to in UX design?

In the context of UX design, 'methodology' refers to a systematic approach to solving problems and achieving objectives. This encompasses the structured processes and techniques that designers utilize to understand user needs, define problems, ideate solutions, and evaluate the effectiveness of their designs. A strong methodology ensures that design decisions are based on research and testing rather than assumptions, leading to better user experiences and more successful products.

The focus on a systematic approach means that methodologies might include user research methods, prototyping techniques, usability testing, and iterative design principles. These processes help UX designers to create user-centered products that meet real user needs efficiently and effectively.

Other options, while related to aspects of design and development, do not capture the comprehensive essence of a methodology within UX design. Sketching interface designs is just one discrete activity within the broader methodological framework. Coding style pertains to the technical implementation of software rather than design processes. Visual art in branding focuses on aesthetics and marketing rather than the user-centered approach fundamental in UX methodologies.