What does solution ideation involve?

Solution ideation encompasses the process of generating a wide range of ideas to address specific problems that have been identified during the design process. This phase is critical in user experience (UX) and user interface (UI) design, as it taps into creativity and explores various possible solutions that can meet user needs effectively.

During solution ideation, teams brainstorm and articulate diverse concepts that could potentially resolve the challenges they have uncovered, utilizing techniques like mind mapping, sketching, or design thinking workshops. This collaborative and exploratory approach fosters innovation, allowing designers to consider multiple viewpoints and solutions before refining ideas further.

The other options focus on distinct aspects of the design and business ecosystem that do not reflect the core essence of ideation. For example, analyzing competitors provides insights but does not directly contribute to generating new solutions. Gathering user feedback is essential for iterating designs but occurs post-ideation, while developing brand strategies is related to overall branding and marketing rather than the specific task of brainstorming solutions to identified issues.