What does user-centric design aim to improve primarily?

User-centric design primarily aims to improve user satisfaction and experience. This approach places the needs, preferences, and feedback of the users at the center of the design process. By focusing on understanding how users interact with a product, designers can create solutions that are more intuitive, functional, and enjoyable to use.

The core principle of user-centric design is that when the design is made with the user in mind, it leads to higher levels of satisfaction. This, in turn, can foster loyalty and improve overall user engagement with the product. When users find a product easy to use and fulfilling their needs, they are more likely to have a positive experience, which is crucial for the success of any UI or UX initiative.

While brand recognition, development time, and marketability are essential aspects of product development, they are not the primary focuses of user-centric design. Instead, these factors may be seen as potential benefits that arise from successfully enhancing user satisfaction and experience. By prioritizing the user's perspective, designers can ultimately create products that resonate more deeply with the audience, leading to stronger user connections and advocacy for the brand.