What is a key factor in achieving user engagement?

Achieving user engagement fundamentally revolves around providing value and relevance to the user experience. When users find content, features, or offerings that align with their interests, needs, or situations, they are more likely to interact with the product meaningfully and repeatedly. This can be accomplished through personalized experiences, relevant content, and features that solve specific problems for users, thereby making them feel understood and valued.

While offering discounts may attract users temporarily, it does not inherently improve engagement in the long run. A minimal advertising presence can also lead to a better user experience, but it does not directly address what keeps users coming back or interacting continuously. Reducing a product's complexity can enhance usability, yet a product that lacks relevance to the user may still fail to engage them. Therefore, the core of user engagement is about creating an experience that resonates with users on a deeper level, ensuring they derive meaningful value from their interactions.