What is branding aimed at creating?

Branding is fundamentally aimed at creating a unique identity for a product or service. This unique identity allows a brand to differentiate itself from competitors and establish a memorable presence in the minds of consumers. Through branding, businesses create associations with their products or services, including values, perceptions, and emotional connections that can influence customer loyalty and purchasing decisions. Effective branding encompasses various elements, such as logos, taglines, messaging, and overall design, all carefully crafted to convey the intended identity and resonate with the target audience.

While usability for interface designs is certainly important in user experience, it focuses primarily on the functional aspects of how users interact with a product rather than the identity of the product itself. The concept of a standard color palette pertains to visual consistency within branding but does not capture the broader goal of establishing a unique identity. An archive of past designs might serve as a historical reference but does not contribute to the active creation or maintenance of a unique brand identity for current or future products or services.