What is deep linking in UI design?

Deep linking in UI design refers to the practice of creating a hyperlink that directs users to a specific page or piece of content within a website or application, rather than simply taking them to the homepage or general landing page. This approach enhances user experience by allowing users to navigate directly to the relevant content they are looking for, which can help improve engagement and satisfaction.

For instance, if someone shares a link to a particular product page in an e-commerce application, that link is a deep link, as it takes the user straight to the product rather than requiring them to search for it after landing on the main page. This makes navigation more efficient and reduces the number of steps needed to find specific information, thereby streamlining the overall user experience.

The other options do not capture the essence of deep linking effectively. Linking to the main homepage of an app or website does not provide specific content and fails to enhance user navigation. Similarly, linking to a partner website or external content or linking social media accounts to a website involves external references rather than directing users to specific sections or pages within the same platform.