What is iterative design?

Iterative design is fundamentally about the process of continuous improvement through a series of cycles. It emphasizes the importance of prototyping and testing ideas quickly to gather feedback and refine solutions accordingly. This method allows designers to identify issues, explore potential improvements, and evolve the design based on user interactions and insights. By iterating, designers can create more user-centered products that better meet the needs of their audience.

The other options do not capture the essence of iterative design. Creating a final product without any testing overlooks the critical feedback loop essential to improving design. Enhancing color schemes pertains specifically to visual design and does not encompass the broader iterative process. Similarly, developing user personas is an important step in user-centered design, but it is not inherently a function of the iterative design process itself. Overall, the iterative approach is what fosters continual enhancement based on real user experiences.