What is the main benefit of conducting user interviews?

The primary benefit of conducting user interviews is to gather direct insights regarding user experiences and needs. User interviews allow designers and researchers to engage deeply with users, capturing qualitative data that reflects their thoughts, feelings, and behaviors. This firsthand feedback enables a better understanding of what users truly want and need from a product, facilitating the development of designs that are user-centered.

By engaging in conversations with users, designers can uncover pain points, preferences, and specific contexts in which users interact with a product. These insights are invaluable because they can inform design decisions and foster empathy towards users, leading to improved usability and satisfaction.

The other options do not effectively capture the essence of user interviews. Limiting interaction with users (first option) contradicts the purpose of interviews, which is to promote dialogue. The third option suggests a focus on quantitative data that is typically collected through surveys or analytics rather than interviews. The last option refers to justifying design choices with technical data, which is not the main aim of user interviews since they prioritize understanding user perspectives over data-driven justifications.