What is the main goal of user-centered design?

The main goal of user-centered design is to create products that effectively meet the needs and expectations of users. This approach places the user at the center of the design process, involving them through various stages—from understanding their behaviors and requirements to testing and feedback. By prioritizing the user's perspective, designers can develop solutions that not only solve real problems but also enhance user satisfaction and engagement.

In contrast, other goals mentioned, like minimizing development time or reducing production costs, may be beneficial but are not the primary focus of user-centered design. These aspects can sometimes conflict with the core purpose, as creating a product that truly resonates with users may require additional time and resources to conduct thorough research and validation. Additionally, ensuring aesthetic appeal over functionality is contrary to user-centered design principles, which emphasize usability and practicality as fundamental elements in the design of any product. Therefore, the emphasis on meeting user needs is what distinctly characterizes user-centered design as a practice.