What is the main goal of flow mapping?

The primary objective of flow mapping is to visualize user flows, allowing designers to understand how users interact with a product or service. By illustrating the steps users take to accomplish specific tasks, flow mapping enables designers to identify any potential pain points or bottlenecks in the user's journey. This visual representation helps streamline interactions by revealing areas where improvements can be made, ultimately enhancing the overall user experience.

Flow mapping is particularly valuable in user-centered design, as it aligns development efforts with user needs and behaviors, effectively guiding design decisions. By focusing on user flows, designers can ensure that interactions are intuitive and efficient, leading to a more satisfying and effective user experience.