What is the purpose of a wireframe?

The purpose of a wireframe is to outline the basic structure and elements of a webpage or app. Wireframes serve as a visual representation of the layout and functionality of a digital product, allowing designers to map out how different components will interact without getting focused on visual design details. This stage of the design process helps to establish a clear foundation for design decisions, ensuring that key elements such as navigation, content hierarchy, and user interaction are thoughtfully arranged. By focusing on placement and functionality, wireframes allow designers and stakeholders to evaluate usability and flow before the more resource-intensive phases involving detailed visual designs and color schemes are initiated.