What is the purpose of user research in design?

User research plays a critical role in the design process by focusing on understanding the needs, desires, and behaviors of users. This understanding is essential because it lays the foundation for creating products and interfaces that are not only functional but also resonate with the target audience. By gathering insights about users through surveys, interviews, usability testing, and observations, designers can identify pain points, preferences, and habits that inform design decisions.

When designers have a clear comprehension of who their users are and how they interact with products, they can create solutions that are more intuitive and user-friendly. This user-centered approach leads to improved satisfaction, engagement, and overall success of the product in the market.

In contrast, while minimizing costs, creating promotional materials, and measuring market competition may be relevant aspects of the overall product development process, they do not directly address the fundamental aim of understanding users — which is the essence of user research. Thus, the focus of user research on understanding user needs and behaviors is what makes it an integral component of effective design.