What is the role of prototyping in UI/UX design?

Prototyping plays a crucial role in UI/UX design as it involves creating early samples or models of a product. This process allows designers to explore ideas, test concepts, and iteratively develop solutions based on user feedback. By producing tangible prototypes, designers can understand how users interact with the interface, identify usability issues, and validate design choices before the final product is developed. This iterative approach significantly enhances the design process, ensuring that the final product aligns with user needs and expectations. Prototyping also encourages collaboration among team members, stakeholders, and potential users, which is essential for refining the design based on real-world insights. Through this feedback loop, designers are empowered to make informed decisions, which ultimately leads to a more user-centered product.