What is usability testing?

Usability testing is a technique used to evaluate a product by testing it with real users. This method provides insights into how actual users interact with a product, allowing designers to observe user behavior, identify pain points, and gather feedback on the overall experience. It focuses on understanding how easy and intuitive a product is to use, which can lead to improvements that enhance user satisfaction and efficiency.

By involving real users in the testing process, usability testing helps to ensure that the design meets the needs of its intended audience. This practice is crucial in the design process, as it provides valuable data that can inform design decisions and identify areas requiring refinement or modification.