What is user flow in UX design?

User flow in UX design refers to the path that a user takes through an application or website. It encompasses the various stages and interactions a user experiences as they navigate through the interface, starting from their entry point to completing a desired action, such as making a purchase or signing up for a newsletter. Understanding user flow is crucial because it helps designers identify potential bottlenecks or areas of friction that might hinder a smooth experience.

By mapping out user flows, designers can create intuitive pathways and improve overall usability. This ensures that users can accomplish their goals efficiently without confusion or frustration. Focusing on user flow allows for a more user-centric design approach, prioritizing the needs and behaviors of users throughout their journey.

Other options, while relevant to UX, do not accurately define user flow. For instance, measuring how long users stay on a page is more about engagement metrics than the navigation paths users take. Similarly, strategies for enhancing search engine optimization and increasing user interactions pertain to overall web strategies and marketing tactics, rather than the specific concept of user flow in the context of design.